Juliette Yuan & Associates

Juliette Yuan & Associates (JY&A) was founded by Chinese-born American art consultant Juliette Yuan in 2018, following her nearly two decades of curatorial and consultancy practice in antique and contemporary art businesses in China, Europe, and the United States.

Our firm is primarily located in New York City, provides a full range of comprehensive and tailored services to assist our clients to build and manage their passion assets strategically. We specialize in Western art (post-war to present), Chinese contemporary art, digital art, and ones created with cutting-edge technologies. We assist collectors in discovering new artists and works, conducting research, proceeding with acquisitions or sales, planning exhibitions, building and managing collections. We rely on our rigorous academic research, market analysis, extensive network, and rich experience working internationally with industrial experts and institutions to provide professional and trustworthy consulting services to our clients. Our professional network covers Asia, Europe, and North America and draws on vital connections with top galleries, institutions, art fairs, auction houses, and private collectors.

Juliette Yuan

Founder / Senior Advisor, New York

Juliette Yuan is a Chinese-born American art consultant, the founder of Juliette Yuan & Associates. The New York-based consulting firm assists its clients to use the power of art to curate a unique lifestyle and manage their passion assets strategically.


Daughter of a former ballerina and a science professor with a passion for photography and Western opera, Ms. Yuan began to learn the English language and Chinese classical dance at six years old. These educations inspired her appreciation for beauty, grace, and refinement, helped her develop positive traits like self-discipline, confidence, persistence, self-motivation, and commitment at an early age. They went a long way in her future life in supporting her to pursue her passion and dreams.


Juliette began her career at the Air France Delegation in Beijing as an assistant to C-level executives. She entered the art world in 2001 by working for her family-owned Chinese antique business in Paris. There, she dealt with a wide range of high-net-worth clients in Europe and North America and gained rich hands-on experiences in business strategy and management, client-facing, Chinese antique evaluation and sales, historical research and cataloging, auction sales planning, and management. With a strong focus on the logic of things and details, she once was suggested by a client to earn a living as a lawyer instead of an art dealer. However, inspired by a group of influential artists and architects in France, she later discovered her real passion for contemporary art. She began exploring the field by promoting European artists' works in China.

Before founding JY&A New York, Ms. Yuan has worked as a curator and consultant extensively in the US and China with governmental institutions, art museums, academies, international festivals, and biennials. 

Juliette Yuan, founder & director of JY&A art consultancy New York

She served at the executive positions for top international art fairs in China managing more than a hundred international leading galleries' participation. In 2017, she facilitated a New York-based leading art gallery's collaboration with one of the most influential art dealers in China, helping them realize a co-exhibition project at the 2017 West Bund Art & Design Fair in Shanghai. Previously in 2015, a private online museum in New York produced a short documentary film for her projects with the American software art pioneer, John F. Simon Jr. In 2015 and 2013, she worked with the New York Electronic Art Festival, curated and produced art exhibitions and events for artists in Taiwan and Hong Kong. For the 2015 edition, she raised funds from both TECO (Taipei Economic and Cultural Office) New York and Hong Kong Home Affairs Department to support the festival. She also enlisted the Museum of the Moving Image in New York to be the primary sponsor for the festival and received a television interview by Sino Vision in New York. In 2012, she was appointed by the 9th Shanghai Biennial as the curator of the first retrospective exhibition of the British art pioneer Roy Ascott in China. She curated and produced his exhibition and related events in Shanghai and engaged a local private company to sponsor the project.


Juliette founded her boutique art-consulting firm in the Upper East Side of Manhattan in 2018. Within two years, she has delivered ten art exhibitions for eight emerging and established artists in New York online and offline and managed to keep reaching out to new collectors in China and the United States to learn how to appreciate technology-based art. During the COVID-19, she collaborated with a group of young talents from art, law, and business, mobilized her arts and business resources worldwide to improve JY&A branding and capabilities serving clients. She provided consulting services for the participation of China in the 2020 IEEE International Conference on Robotics and Automation and co-curated an online exhibition of the renowned Chinese artist duo, Sun Yuan & Peng Yu with their project at the 2019 Venice Biennale.


In addition to her consulting work, Juliette has also contributed to reputable art and architecture magazines, spoke at international research conferences in many countries, and worked as an editor in important publication projects with publishers in China and the United Kingdom.

Ms. Yuan graduated from La Sorbonne Nouvelle – Paris III University in Comparative Literature and accomplished a visiting scholar fellowship at New York University (Steinhardt). She is fluent in English, Mandarin, and French.

What is an art consultant, and what do they consult?

Art consultants, also known as Art Advisors, play a key role in the art market. Their primary work is to assist private collectors and corporations to build their art collections by advising them on acquisitions and sales. In addition, art consultants also provide their expertise in provenance research, market research, exhibition curation, art collection management, conservation, insurance, art handling, installation, and interior design. Art Fiduciary Advisors also work with experts in law and finance and provide strategies to their clients in investment planning, collection inheritances, estate planning, and taxation. Art consultants can be contractors or full-time employees of a corporation; others can work independently advising multiple clients. They specialize in different periods of art history with focuses on different art genres and media and are hired to bring value – both aesthetic and financial – to their clients.

A clear and straightforward definition for professional art advisors can be found on the Association of Professional Art Advisor (APAA)'s website, under What an Art Advisor Does, and its Code of Ethics. The term that differentiates art advisors from art dealers and gallerists is that advisors “may not maintain inventory for sale, accept artwork on consignment or act as private dealers in any transaction.” Different from the gallerists who promote primarily their own artists and inventory to their clients, advisors conduct their research and plan art visits upon their clients’ needs, broadening their knowledge of art to as many art institutions as possible. They explore their entire professional network and all resources in the art world to help their clients reach their goals.


Who needs an art consultant?


Everyone interested in art and thinking to buy art – referring to the original works of art created by living or late artists - should consider getting in touch with an art consultant before doing anything. A new art buyer needs to keep the following in mind before she or he realizes the first purchase:

(i) Art is both a passion and an asset. Art collectors are those who know how to value both and navigate in between with long-term plans.

(ii) Buying art and collecting art are different activities. Art buyers buy what they like. Art collectors focus on what represents their core values, build a body of collection around a specific theme or topic. It takes a lot for an art buyer to become an art collector.

(iii) Before you decide to purchase an artwork, think about where you want it to be when you can no longer be there with it. Will you leave it behind you, abandoned and lost? Will your children, relatives, or friends keep it and love it at your place? Will you donate it to a charity?

Seasoned collectors also hire consultants to work on specific issues around their collections. The best case study I read so far is from the art fiduciary advisor Doug Woodham’s article in Wealth Management Magazine (June 01, 2020): “What to do with a $45 million art collection. A case study of what’s involved in creating a pragmatic financial plan for a valuable art collection.

At the end of his article, Woodham concluded: “I believe collectors can assess whether they need a holistic financial plan for their collection based on three factors. The first factor is the percent of family wealth tied up in art. […] Second, … how liquid is the collector’s remaining balance sheet? If it’s similarly illiquid, perhaps because it’s invested in real estate and private equity, it becomes more important to have a plan for the art collection. Lastly, how many objects are in the collection, and in how many different collecting categories? The larger and more diverse a collection, the more important it is to have a financial plan that reflects the idiosyncratic and nuanced marketplaces where objects in each collecting category are traded.”

Doug Woodham’s article showcased how an art collection can make a significant impact on the lives of more than one generation in a family. It's not a bad idea for new buyers to understand the value of art at both emotional and financial levels before they start spending their hard-earned money to create the life they have dreamed of.

Read the original article "How  can art consultants contribute to your lives and businesses during the pre-crypto time" here