Juliette Yuan & Associates

Juliette Yuan & Associates Art Advisory (JY&A) was founded in 2018 by Chinese-born American art advisor Juliette Yuan. Specializing in Post-War, Contemporary, and Chinese 20th Century arts, JY&A inspires its clients to use the power of art to curate a unique lifestyle and manage their passion assets strategically. We work closely with private dealers and galleries we trust to assist art collectors and lovers in finding, purchasing, and selling high-value artworks, or building and managing their art collections.

As a USPAP (Uniform Standards of Professional Appraisal Practice) compliant appraiser and a Candidate for Accredited Membership in the Appraisers Association of America, JY&A provides expertise in personal property valuation while striving to keep the highest standards of ethics, conduct, and professionalism. We assist private, corporate, and institutional collectors, family offices, estate planning attorneys, and insurance companies to conduct market research and analysis and write appraisal reports for the following purposes: insurance, (non-cash charitable) donation, the estate with a (non) surviving spouse, tax loss, equitable distribution, estate planning, inventory, damage, collateral, liquidation, net worth, and others (to be specified).

JY&A cultivates its professional connections in the international art world from the founder's two decades of work experience as a gallery director in the antique business in Paris and a curator and consultant in China and the US. We build long-term partnerships with our clients. We are keen to understand their purposes and needs and brainstorm to find the most efficient strategy and working process to help them reach their goals with a well-defined budget in maximizing their gained values.

Juliette Yuan
Founder of JY&A 

Juliette Yuan is a Chinese-born American art advisor with trilingual proficiency in English, French, and Chinese mandarin (native).

Daughter of a former ballerina and a science professor passionate about photography and Western opera, Ms. Yuan began to learn the English language and Chinese classical dance at six years old. These educations inspired her appreciation for beauty, grace, and refinement and helped her develop positive traits like self-discipline, confidence, persistence, self-motivation, and commitment at a young age. 


Juliette began her professional life at the Air France Delegation in Beijing as an assistant to C-level executives. She entered the art world in 2001 by working for her family-owned Chinese antique business in Paris. There, Juliette dealt with a wide range of high-net-worth clients in Europe and North America and gained rich hands-on experiences in business strategy and management, client-facing, Chinese antique evaluation and sales, historical research and cataloging, and auction sales planning. Inspired by a group of influential artists and architects in France, she later discovered her passion for contemporary art. She began exploring the field by promoting European artists' works in China in 2004.

In nearly a decade following her return to China, Ms. Yuan worked extensively as a curator and a consultant with museums, academies, governmental institutions, foreign embassies and cultural services, leading artists, art festivals, biennials, and art fairs. In 2007 and 2008, she served in the executive positions for top international art fairs in China, managing more than a hundred Asia-Pacific leading galleries' participation and large curatorial


programs. In 2012, she was appointed by the 9th Shanghai Biennial as the curator of the British telematic art pioneer Roy Ascott'first China retrospective, which contributed significantly to the artist's Golden Nica Award-winning at the Prix Ars Electronica for Visionary Pioneers of Media Art two years later. In 2013 and 2015, New York Electronic Art Festival invited her to curate Asian Art Programs supported by TECO (Taipei Economic and Cultural Office) New York, the Hong Kong Home Affairs Department, and the Museum of the Moving Image in New York. During the same period, a private online museum in New York produced a short documentary film for her projects with the American software art pioneer John F. Simon Jr. In 2017, she strategized the business partnership of two leading galleries in New York and Shanghai, facilitated their co-presentation at the  West Bund Art & Design Fair in Shanghai, and their long-term co-representation of an American artist in Asia.  2018-2019, Juliette and her team delivered ten art exhibitions for emerging and established artists in New York online and offline to inspire new collectors in China and the US to appreciate technology-based art. During the global pandemic, she provided consulting services for the 2020 IEEE International Conference on Robotics and Automation and École Nationale Supérieure des Arts Décoratifs (EnsAD) in Paris and transformed the renowned Chinese artist duo Sun Yuan & Peng Yu's project for the 2019 Venice Biennale into an online interactive installation with her two French curator colleagues. Same year, JY&A launched a series of media campaigns on the Chinese WeChat platform and successfully placed a New York-based artist's lenticula media work into a Shanghai-based art museum. In 2021 summer following the NFT booming in the US, Juliette teamed up with Falcon Rappaport & Berkman Law Firm and Jaclise International Family Enterprise - both based in New York City - to investigate the complexity and legal issues of NFT and art, capital, and social values with a group of leading artists, collectors, auction house experts, attorneys, and wealth managers. The panels had a great impact on both the art and the finance worlds.

In addition to her consulting work, Juliette has also contributed to reputable art and architecture magazines, actively lectured and spoke at top universities and art schools such as New York University, School of Visual Arts, University at Buffalo, Central Academy of Fine Arts (Beijing, China), and numerous international research conferences. She also worked as an editor in important publication projects with publishers in China and the United Kingdom.

Ms. Yuan graduated from La Sorbonne Nouvelle – Paris III University (Paris, France) in Comparative Literature and accomplished six years of Ph.D. coursework in Arts, Humanities, and Business at the School of Art, Design, and Architecture, University of Plymouth (Plymouth, UK), and a visiting scholar fellowship at Steinhardt School of Culture, Education, and Human Development, New York University (New York, USA). 

What is an art advisor, and what do they advise?

Art advisors play a key role in the art market. Their primary work is to help private collectors and corporations build their art collections by advising them on acquisitions and sales. In addition, art advisors also provide their expertise in provenance research, market research, exhibition curation, art collection management, conservation, insurance, art handling, installation, and interior design. Art Fiduciary Advisors also work with experts in law and finance and provide strategies to their clients in investment planning, collection inheritances, estate planning, and taxation. Art advisors can be contractors or full-time employees of a corporation; others can work independently advising multiple clients. They specialize in different periods of art history focusing on different art genres and media and are hired to bring value – both aesthetic and financial – to their clients.

A clear and straightforward definition of professional art advisors can be found on the Association of Professional Art Advisor (APAA)'s website, under What an Art Advisor Does, and its Code of Ethics. The term that differentiates art advisors from art dealers and gallerists is that advisors “may not maintain inventory for sale, accept artwork on consignment or act as private dealers in any transaction.” Different from the gallerists who promote primarily their artists and inventory to their clients, advisors conduct their research and plan art visits upon their clients’ needs, broadening their knowledge of art to as many art institutions as possible. They explore their entire professional network and all resources in the art world to help their clients reach their goals.

Who needs an art advisor?

Everyone interested in art and thinking to buy art – referring to the original works of art created by living or late artists - should consider getting in touch with an art advisor before doing anything. A new art buyer needs to keep the following in mind before she or he realizes the first purchase:

(i) Art is both a passion and an asset. Art collectors are those who know how to value both and navigate in between with long-term plans.
(ii) Buying art and collecting art are different activities. Art buyers buy what they like. Art collectors focus on what represents their core values and build a body of collection around a specific theme or topic. It takes a lot for an art buyer to become an art collector.
(iii) Before you decide to purchase an artwork, think about where you want it to be when you can no longer be there with it. Will you leave it behind you, abandoned and lost? Will your children, relatives, or friends keep it and love it at your place? Will you donate it to a charity?

Seasoned collectors also hire advisors to work on specific issues around their collections. The best case study I read so far is from the art fiduciary advisor Doug Woodham’s article in Wealth Management Magazine (June 01, 2020): “What to do with a $45 million art collection. A case study of what’s involved in creating a pragmatic financial plan for a valuable art collection.”

At the end of his article, Woodham concluded: “I believe collectors can assess whether they need a holistic financial plan for their collection based on three factors. The first factor is the percentage of family wealth tied up in art. […] Second, … how liquid is the collector’s remaining balance sheet? If it’s similarly illiquid, perhaps because it’s invested in real estate and private equity, it becomes more important to have a plan for the art collection. Lastly, how many objects are in the collection, and in how many different collecting categories? The larger and more diverse a collection, the more important it is to have a financial plan that reflects the idiosyncratic and nuanced marketplaces where objects in each collecting category are traded.”

Doug Woodham’s article showcased how an art collection can make a significant impact on the lives of more than one generation in a family. It's not a bad idea for new buyers to understand the value of art at both emotional and financial levels before they start spending their hard-earned money to create the life they have dreamed of.

Read the original article "How  can art advisors contribute to your lives and businesses during the pre-crypto time" here